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"Некрасивая статистика позади красивой индустрии" | Айгерим Акенова | TEDxShahterovAve

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Аккумулировав международный опыт в дизайне, Айгерим Акенова создала свой бренд одежды AIKEN. Осознавая, что именно текстильная индустрия является вторым в Мире загрязнителем окружающей среды, миссия AIKEN направлена на устойчивое развитие.В своем выступлении Айгерим рассказывает о некрасивой статистике позади красивой индустрии моды и призывает задуматься, какова цена очередной маркетинговой уловки, которой мы часто подвергаемся, и изменить образ мышления в сторону осознанного потребления. Айгерим - дизайнер и основатель бренда AIKEN, основатель консалтингового агентства Texspire, автор и дизайнер Национального Павильона на EXPO 2017.Айгерим применяет более экологичные решения в своих коллекциях, отказываясь от сезонности, лучше изучая свою аудиторию и используя переработанные материалы в коллекциях. В них она также поднимает вопросы экологии на Земле. В будущем Айгерим Акенова планирует сделать свой бренд полностью устойчивым. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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