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015 Use social media to build customer relationships

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Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.How Are Search & Social Media Marketing Related?Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.Social Media Marketing At Marketing LandMarketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing:FacebookInstagramTwitterPinterestGoogle+ LinkedinYouTubeSocial Media Marketing How To Guides & more!At Search Engine Land, we occasionally cover social media news with a search angle, you’ll find all of our most recent articles related to ‘social search’ here:All Social Search Related StoriesMore Social Media Marketing ResourcesSearch Engine Land and Marketing Land produce three conferences dedicated to digital marketing strategies and tactics for professional marketers: SMX, the MarTech Conference and the SocialPro Conference series.Many of our SMX events have topics that cover social media. There’s also our annual event entirely devoted to social media. Check out the site to learn more: SocialPro Conference.Subscribe to our weekly Social Media Marketing digest and Marketing Day daily recap newsletters, with the latest articles from Marketing Land and Search Engine Land, as well as the day’s news sources all over the web.

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