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Advertising in the 'fake news' era

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Matt Scheckner, the founder of Advertising Week Europe, tells Ian King Live the creative industries have an obligation to play a more significant role in the era of 'fake news'.SUBSCRIBE to our YouTube channel for more videos: http://www.youtube.com/skynewsFollow us on Twitter: https://twitter.com/skynews and https://twitter.com/skynewsbreakLike us on Facebook: https://www.facebook.com/skynewsFor more content go to http://news.sky.com and download our apps:iPad https://itunes.apple.com/gb/app/Sky-N...iPhone https://itunes.apple.com/gb/app/sky-n...Android https://play.google.com/store/apps/de...

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