Apple is taking action: energetic in free applications.Apple is making more moves to clean up its app store. After taking vigorous action on obsolete applications, the company is putting restrictions on how developers describe their applications. Apple is now rejecting updated and new applications presentations that have the free word in the name, VentureBeat reports.From your app name, icons, images, or previews that will be displayed in the App Store include references to the price of your app, which Apple noted. Please remove any reference to the prices of your application from the name of your application, including any reference to your application to be free or discounted.Apple has yet to pronounce on the change other than to confirm its existence, but the policy change is another sign that Cupertino is trying to clean up its app store. The company is also taking strenuous action on obsolete applications that have not been optimized for new iPhones and iPads, which could include up to 200,000 applications. That is in addition to Apple's 47,000 applications retired earlier this year.While the change in how developers describe their applications on the App Store seems like a more subtle change, it fits with the company's continued efforts to scour old and low-quality apps out of their store. Many developers use free in their app names to try to game store search algorithms and attract new users.
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