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Are Consulting Firms Taking Over Advertising?

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Advertising is no longer just the domain of Madison Avenue agencies.Data-rich consulting firms including Deloitte, Accenture and IBM have been moving into the business.The needs of brands have changed dramatically. Every single industry out there is getting disrupted, and advertising is no exception.this isn’t about consulting coming in to enter a new market, this is about consulting responding to the needs of brands changing. Deloitte Digital CMO Alicia Hatch http://www.businessinsider.com/deloit... http://www.wochit.com This video was produced by YT Wochit Business using http://wochit.com

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consulting company advertising Deloitte chief marketing officer advertising agency consultant Tanya Dua Alicia Hatch Deloitte Digital Management Consulting Strategic Management Advertising Communication Design Product Design Business Model
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