[Anchor Lead]Whether on your television or mobile phone, accessing video is a snap with modern technology. More recently, audio content is said to be gaining popularity amid a flood of visual media. Take a look why that is.[Pkg]Office worker Yoo Yun-seon can read a book while driving. It's through what's called an audio book. Whether inside the car or at a cafe...audio books have now become a part of his daily life as he can listen to them while engaging in other activities.[Soundbite] Yoo Yun-seon(Office Worker) : "I don't have much time to read books normally so it's nice to use audio books when I'm on the go or during my spare time."Amid growing interest in audio contents, a certain audio book application boasts 500-thousand users. In recent days, popular webtoons are also transforming into audiotoons. A more attentive recording process is required to produce audiotoons as the emotion and situation of the characters need to be conveyed solely through sound.[Soundbite] "This is how I live. I know no other way."Also the content should be creative enough to attract users and stand apart from existing audio platforms such as radio.[Soundbite] Yang Geon(Audiotoon Voice Actor) : "I pay attention to details such as sound effects and the tone of my voice to better cater to the sensibilities of young people."A growing presence of audio contents is seeping into our daily lives, knocking on our ears instead of eyes.
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