[Anchor Lead]The 11th International Busan Contents Market opened in the southern port city on Wednesday. A large number of foreign buyers took part, demonstrating their keen interest in South Korean contents.[Pkg]A market opened where a variety of visual contents are bought and sold, including dramas, mobile, Web and K-Pop contents. South Korean dramas and entertainment shows continued to enjoy strong popularity though not as strong as during the heyday of the Korean cultural boom, Hallyu.[Soundbite] Jordanian BuyerThis year's event has drawn roughly 830 companies and 2,000 people from 46 countries. The number of Chinese buyers has halved compared to previous years due to China's protest over the deployment of the THAAD missile defense system on the Korean Peninsula. South Korean program producers are working to diversify projects.[Soundbite] Park In-soo(KBS Media) : "We are expanding exports through diverse profit-making projects, including joint productions with Southeast Asian countries and advancing channels into that region."The event, which achieved record earnings last year, is hoping to secure sales contracts worth 100 million dollars this year.[Soundbite] Koo Jong-Sang(BCM Organizing Committee's Executive Committee) : "Transforming from a market that mainly sold South Korean contents into a market where reciprocity is respected and that also sells foreign contents throughout the world."The event has, for the first time, introduced crowd funding, attracting retail investors to help start-up and small-sized content companies raise investment funds.
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