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To succeed in today’s banking environment, bank executives need to understand their customers, their preferences, their channel usage, needs and their satisfaction.The managing director commercial bank of Africa says industry players must focus on enhanced high quality service, more innovation and greater convenience, key to maintaining and staying afloat to increase market share.Relatedly a recent survey by KPMG suggests that, around one in ten banking customers in Africa is currently considering switching banks emphasizing the need for increased focus on delivering fast, accurate and timely transactions. Subscribe to Our ChannelFor more news visit http://www.ntv.co.ugFollow us on Twitter http://www.twitter.com/ntvugandaLike our Facebook page http://www.facebook.com/NTVUganda