Description

Dunkin' Donuts is testing out a new name at a new Pasadena, California store that will open as Dunkin'. The chain wants to focus on beverages and appeal to health-conscious consumers. Other food chains, such as KFC and Starbucks, have changed their names with varying results.--------------------------------------------------Follow BI Video on Twitter: http://bit.ly/1oS68Zs Follow BI on Facebook: http://bit.ly/1W9Lk0n Read more: http://www.businessinsider.com/ --------------------------------------------------Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.

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Business Insider dunkin donits kfc starbucks fast food name change brand names brand eating brand food coffeshop coffehouse fast food restaurant restaurant