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Exaggerated Advertising

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[Anchor Lead]When people access their social networking sites, they are oftentimes met with a flood of advertisements. While those ads are sometimes exaggerated to a large extent, it’s difficult for authorities to crack down on false or exaggerated claims because the ads can go viral fast on the internet.[Pkg]Weight loss advertisements pop up when a social network site is accessed. Claiming to be an actual review, this posting shows several photos of a person having lost over 20 kilograms in a short period of time. This woman in her 30s was lured by the ad and bought the product only to suffer from unexpected side effects.[Soundbite] Victim of Weight Loss Product(Voice modified) : "Reviews were great. But I suffered from bad side effects like an upset stomach and prolonged diarrhea."This product claiming to block carbohydrate absorption has a string of reviews underlining the word "actual." This man who bought two months' worth of product for 450,000 won saw no results whatsoever.[Soundbite] Victim of Weight Loss Product(Voice modified) : "If it were an ad, there should be a remark indicating it is an ad. But I didn't see one."However, it is illegal to write reviews on food products or not mention possible side effects. Many customers complain that they were not refunded or compensated for the ineffective or unsatisfactory products.[Soundbite] Yun Myeong(Consumers Korea) : "In most cases, when a customer wants a refund due to side effects, the seller refuses to make a refund, claiming there is nothing wrong with the product."It's not easy to crack down on these ads, not only because the ad phrases have become trickier, but also because there are just too many ads that go viral very quickly.[Soundbite] Hong Heon-wu(Ministry of Food and Drug Safety) : "We don't have enough manpower to crack down on social media sites. There are way too many ads."Despite the rising number of scam victims, site operators repeatedly disavow any responsibility for in

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