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How Brands Seduce You | Carlos Melo Brito | TEDxUniversityOfPorto

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What is the first thing that comes to mind when you think about TEDx? How does it make you feel? In this light-hearted talk, Carlos provides a plethora of examples on how brands aim to establish close relationships with consumers, and how such relations have an increasingly emotional nature based on symbolic identity, passionate communication and experiential marketing.I am 59, married and with a child of 21. These are the most important things in my life. Now the other things. I am one of the pioneers of marketing in Portugal with an extensive experience in lecturing and consultancy. As pro-rector of the University of Porto, my mission is still dependent on marketing: my job is selling the knowledge produced at the university through patents and spin-offs created in the context of our innovation and entrepreneurship ecosystem.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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