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[InsideBiz Ep.20] 3D printing / Colors in marketing / Illustration designs

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Rise of 3D printing as a promising technology / Impact of colors in marketing / Growing popularity of illustration designs / 미래 유망 기술 3D프린팅의 진화 / 소비를 주도하는 감성전략, 컬러마케팅 / '이야기가 숨어있는 일러스트 디자인'Rise of 3D printing as a promising technology3D printing has emerged as one of the cutting-edge technologies amid the era of the fourth industrial revolution. It has risen as the alchemy of the 21st century, as it can create any kind of goods by making use of any type of drawings and materials. As it can create a three-dimensional object, It can be widely used for various fields including medicine, automobile and aviation. The scope of 3D printing technologies has been broadened, as it can be easily applied to different sectors like making plastic models and manikins. On Smart Korea, we look into 3D printing technology, which is expected to bring innovative changes to the field of production by boosting investment and publicizing the technologies.Impact of colors in marketingColors can stimulate the consumer sentiment and maximize the identity of the product when it is used as a marketing strategy. It has been widely used by a lot of companies and individuals as an effective marketing strategy.The domestic smartphone market has released blue coral and rose pink editions, aiming at boosting demands in the summer. Pantone Color Institute declares a particular color every year. And it has announced “greenery” as its color of the year 2017. Sikmulhak, a cafe that provides a cozy place to relax, has focused on decorating a well-organized indoor garden with greenery colors to attract customers. Various marketing strategies that use colors have also targeted individual consumers. Coloz, a marketing company has suggested personal colors for customers which can maximize the strengths and improve the weaknesses. On Trend and Issue, we introduce the strengthened impact of colors on marketing field and its economic effect.Growing popularity of illustration designsIllustration has been used as a tool to explain messages or express the unique characteristics of individuals. Naver Grafolio is an online platform that enables the talented illustrators from all around the world to communicate with each other. It has also held exhibitions to introduce the art pieces of illustrators. Studio SOMETHING has provided a variety of popular illustrations to the public through various channels.This year marks the third anniversary of Seoul Illustration Fair. It has provided opportunities for artists from various fields like illustration, graphic design and calligraphy, to communicate with the public. And it has gained a lot of popularity especially among young people. On Design Biz, we explore the growth of the domestic illustration market and various illustration products. 미래 유망 기술 3D프린팅의 진화4차 산업혁명 시대, 최첨단 기술 중에 하나로 주목받는 3D프린팅. 도면과 재료를 이용해 다양한 물건을 만들 수 있어 21세기 연금술로 불린다. 3D프린팅은 3차원 공간 안에 실제 사물을 인쇄하는 기술로 의료, 자동차, 항공 등 폭넓은 분야에서 적용 중이다. 또한 예술과 접목된 3D프린팅 기술부터 피규어, 인체모형 제작 기술까지 3D프린팅 활용도 더 넓어지고 있다. 이에 정부에서도 3D프린팅 산업 발전전략을 세워 지원과 기술 보급 대중화에 앞장서고 있는데 고도화된 기술로 생산혁명을 실현하는 3D프린팅의 세계를 살펴본다.소비를 주도하는 감성전략, 컬러마케팅고객의 감성을 자극하여 소비를 창출, 정체성을 극대화 하는 컬러마케팅!특히 컬러는 말 없는 세일즈맨이라고 불리며 오랜 시간 동안 기업과 개인에게 빼놓을 수 없는 홍보 방법으로 사용되어 왔다.사실상 7~8월이 비수기인 스마트폰 시장. 이를 극복하기 위해 여름 분위기를 한껏 담은 코랄블루와 로즈핑크 컬러 스마트폰이 출시되며 여름 특수를 누리고 있다.세계적인 색체기업 팬톤. 패톤이 내 놓은 2017년 올해의 색은 그리너리!이를 착안한 카페 식물학은 도심 속 휴식 공간이라는 주제로 싱그러운 녹색 식물로 가드닝, 인테리어를 하며 소비자의 발길을 끌었다. 컬러 마케팅은 개인으로까지 진화하고 있다. 퍼스널 컬러 마케팅 업체 컬러즈가 장점은 극대화 단점은 보완하는 개인 맞춤형 컬러 마케팅을 선보이고 있는 것! 갈수록 다양해지고 범위가 넓어지고 있는 컬러마케팅의 활용법과 경제적 효과를 만나본다.'이야기가 숨어있는 일러스트 디자인'작가의 생각과 이야기를 개성 있는 그림으로 표현하는 일러스트. 네이버의 그라폴리오는 전세계 재능 있는 일러스트레이터들의 작품을 온라인을 통해 감상할 수 있는 대표 플랫폼으로써 온.오프라인 그라폴리오 스토리전을 이어가고 있다. 또한, 스튜디오 썸띵은 대중의 사랑과 관심을 받고 있는 일러스트 작가들의 작품을 상품으로 제작해 다양한 통로를 통해서 판매 하고 있다.올 해 3회째를 맞는 서울일러스트레이션페어는 일러스트레이션 분야를 대표하는 전문 전시회로 일러스트레이션, 그래픽디자인, 캘리그라피, 타이포그라피, 독립출판 등 관련 분야의 다양한 아티스트들 대거 참여한 아트 축제로 자리매김 하고 있다. 우리나라 일러스트 시장의 성장과 다양한 일러스트 상품들에 대해서 알아보는 시간 갖는다.


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