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Jony Ive on Designing the Perfect Simplicity of the iPhone | The New Yorker

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Jony Ive, Apple’s chief design officer, speaks with David Remnick about the art of focus and working with Steve Jobs.Still haven’t subscribed to The New Yorker on YouTube ►► http://bit.ly/newyorkeryoutubesub CONNECT WITH THE NEW YORKERWeb: http://www.newyorker.com Twitter: http://twitter.com/NewYorker Facebook: http://www.facebook.com/newyorker Google+: http://plus.google.com/+newyorker Instagram: http://instagram.com/newyorkermag Pinterest: http://www.pinterest.com/thenewyorker Tumblr: http://newyorker.tumblr.com The Scene: http://thescene.com/thenewyorker Want even more? Subscribe to The Scene: http://bit.ly/subthescene Jony Ive on Designing the Perfect Simplicity of the iPhone | The New Yorker

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apple david remnick iphone jony ive new yorker steve jobs tech techfest jony ive interview jony ive 2017 jony ive iphone jonathan ive jony ive apple apple jony ive johy ive jony ive aluminum jony ive design design new iphone iphone x the new yorker new yorker video jony Jon Y Jony shitheads johnny god weird bruce lee chuck norris satan the man grundle snatcher joe tony coworkers name nickname leen dee edison girin bu raju Ive sharp artful astute shrewd sly tricky wily honest kind aggressive anxious ardent aspiring avid ball of fire bent upon climbing come on come on strong designing desirous determined driving eager eager beaver earnest energetic enterprising enthusiastic fireball get up and go go-getter goal-oriented hard ball high-reaching hopeful hungry industrious inspired intent longing power-loving purposeful pushing pushy resourceful self-starting soaring striving thirsty vaulting zealous adept adroit clever crafty dexterous foxy ingenious masterly politic proficient scheming 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end execute follow through gain get get done manage negotiate obtain procure produce rack up reach resolve score seal see through settle sign solve win wind up work out greatest outright total A-1 ace beyond compare boss capital champion chief choicest cool culminating finest first first-class first-rate foremost highest incomparable inimitable leading matchless nonpareil number 1 optimum out-of-sight outstanding paramount peerless preeminent premium prime primo principal sans pareil second to none super superlative terrific tops tough transcendent unequaled unparalleled unrivaled unsurpassed above suspicion clean-handed clear crimeless exemplary good guilt-free guiltless immaculate impeccable in the clear inculpable innocent irreprehensible irreproachable not guilty righteous stainless unblemished unoffending unspotted unsullied untarnished upright virtuous downright out-and-out regular straight-out thorough unconditional unqualified accurate achieve all best blameless blank Perfect Perfect. modesty candor restraint unity purity clarity integrity chastity severity uniformity singleness ease easiness homogeneity naturalness monotony innocence openness plainness clearness naiveté directness obviousness clean lines complexity difficulty baldness bareness dourness economy primitiveness rusticism simplicity spareness spartanism starkness unadornment artlessness fairness forthrightness frankness glasnost guilelessness honesty impartiality ingenuousness outspokenness probity sincerity straightforwardness truthfulness unequivocalness uprightness veracity accuracy articulateness brightness certainty cognizability comprehensibility conspicuousness decipherability definition distinctness evidence exactitude exactness explicability explicitness intelligibility legibility limpidity limpidness lucidity manifestness overtness palpability penetrability perceptibility perspicuity precision prominence salience tangibility transparency unambiguity unmistakability Atticism Ciceronianism Hellenism aesthetic principle balance class classicalism conventional formality dignity elegance excellence finish formal style formality grand style grandeur high art majesty neoclassicism nobility objectivity polish proportion propriety pure taste rationalism refinement rhythm sobriety sublimity symmetry adroitness affability aplomb breeze child's play cinch cleverness composure dexterity dispatch duck soup easygoingness efficiency effortlessness expertise expertness familiarity flexibility fluency informality insouciance knack liberty nonchalance poise pushover quickness readiness relaxedness setup skillfulness smooth sailing smoothness snap unaffectedness unconstraint unreservedness benightedness bewilderment blindness callowness crudeness darkness denseness disregard dumbness empty-headedness fog half-knowledge illiteracy incapacity incomprehension inscience insensitivity lack of education mental incapacity nescience oblivion obtuseness philistinism rawness sciolism shallowness unawareness unconsciousness uncouthness unenlightenment unfamiliarity unscholarliness vagueness austerity classicism ignorance Simplicity iPhone apple ipod phone internet eternal life at&t macfag iphone ipad steve jobs music fart headphones pos shit gay crap expensive overrated brat talking technology brick ishit icrap icurse comic sudden tense affecting breathtaking climactic dramaturgic dramaturgical effective electrifying emotional expressive farcical histrionic impressive melodramatic powerful sensational spectacular startling striking suspenseful the histrionical The late modern unusual current strange unique recent latest modish novel now topical unknown unlike untried unused virgin dewy like usual future worn old normal common past fresh other more another else extra farther further added improved altered changed renewed revived newly anew affixed appended increased new on the side option over-and-above padding perk spare supplementary afresh another time come again 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Yorker yorkers yorker boarder patrol skatemark fakey air hanger kippertile. soiling messing shitting following through turtle&39;s head touching cloth Steve Jobs stevejob steve job steve jobs steve Steve awesome aussie name power sweet nice loving kind caring soulmate hottie moody sex appeal love booty prowess hot charisma irresistable passion sexy passionate promisicous unforgiving intelligent intimidating perfect awesomeness smart steven stephen genius tammy gorgeous brilliant guitar task office career work spot stint place post trade chore racket grind gig means niche billet craft line berth fun hobby duty thing role action effort care affair burden matter errand charge act deed devoir pastime retreat avocation bag ballgame bit endeavor enterprise entertainment game job labor occupation project scene scheme stunt trip undertaking venture zoo assignment calling case circumstance concern employment episode event hap happening incident interest mission obligation occurrence office 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out line up make a connection make ready manage map out negotiate organize prepare promote provide pull a wire pull things together quarterback resolve schedule set stage settle shape up tailor work out work out a deal alignment array classification combination composition display disposition distribution grouping lineup ordering organization pecking order ranging rank sequence structure system arrangement batch body bunch bundle clump cluster exhibition formation host lot multitude order parade set show supply throng abstraction carving description illustration imitation modeling molding painting pictorialization portrayal representation sculpting shaping simulation sketching symbolization arrange art Designs DESIGN iphone x The New Yorker canned taped book can catalog chalk up chronicle copy cut cut a track document dub enroll enter enumerate file indite inscribe insert jot down keep account lay down list log make a recording mark mark down matriculate note post preserve put down put 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