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Marketing “Goods”

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[Anchor Lead]Sometimes, when you purchase books or movie tickets, some free gifts come along. Marketing strategies offering these free gifts, known as "goods", are being proven effective. Let's find out more.[Pkg]At a movie preview, viewers first stop by a section giving out free gifts. The gift is a small poster of the male and female leads. But it is a specially meaningful souvenir for movie fans.[Soundbite] Choi Bo-kyung(Movie Viewer) : "First of all, they're memorable. These goods make me remember the movie more, compared to when I remember it only in my mind."Ranging from photos to postcards and mobile phone cases, movie-related promotional goods are enjoying great popularity among film buffs. In particular, independent films, faced with a lack of a budget and marketing obstacles, are actively using promotional goods to attract viewers. [Soundbite] Yoo Hyun-taek(Film Importer) : "It helps boost viewers' satisfaction with movies. It can also naturally create promotional effects on social media before the premiere of movies."Bookstores are also joining the promotional goods market. Readers especially like goods on their favorite authors or book covers.[Soundbite] Kwon Da-bin(Bookstore Customer) : "Sherlock and Demian. I always purchase goods on Hermann Hesse. I want to buy them, since I am his fan and the goods are pretty."By linking art products with fans' affection, goods marketing is establishing itself as a new trend in the cultural industry.


KBS News Today buying commerce selling purchasing business dealing dealings economics exchange industry marketing merchandising merchantry trade traffic truck wholesaling administration alloting allotment apportionment assessment assigning circulating circulation delivery diffusion dispensation dispersal disposal dissemination dissipating division dole handing out handling mailing partition propagation rationing scattering sharing spreading trading transport transportation hype image management promotions propaganda publicity auction barter clearance closeout consuming deal demand dumping enterprise negotiation purchase reduction transaction vending vendition unemployment distribution store hoarding retention keeping maintenance hoard gathering collection juncture unity hold public relations sale sales Marketing WAP cbs bbs kos abs kjs kps ko's b bs ko's b b s b. b.s b. b. s kbs WAP KBS nested rest day feast day nestors nestor news story yesterday custody best day fast day last day most today night day men study news media yester day news account advice announcement broadcast data disclosure message report rumor statement story word bulletin cable cognizance communication copy description discovery dispatch enlightenment headlines hearsay intelligence itemization knowledge leak narration particularization recital recognition release scandal scoop specification telecast telegram telling tidings communiqué exposé eye-opener front-page news lowdown news flash the goods question silence truth concealment ignorance suppression history admonition advisement advocacy aid bum steer caution charge consultation counsel directions dissuasion encouragement exhortation forewarning guidance help information injunction input instruction judgment lesson news opinion persuasion prescription proposal proposition recommendation steer suggestion teaching telltale tip tip-off view warning word to the wise advertisement briefing broadcasting dissemination divulgence edict exposing exposition expression intimation notice notification prediction promulgation publication publishing recitation reporting revelation break calendar flash handout hot wire item list program skinny the dope comment cry grapevine rumble scuttlebutt talk whisper conversation converse declaration directive excerpt goods hot story ideas info inside story language missive note pipeline poop prophecy précis publicity speech summary translation utterance work misinformation deception deceit betrayal opposition discouragement misrepresentation lie falsehood obstruction injury hindrance blockage secret announcements quiet buzz withholding cover WAP NEWS News contemporary current modernized present-day state-of-the-art stylish avant-garde concomitant latest novel now present recent coincident concurrent contempo cutting-edge fresh last word late latter-day leading-edge modernistic modish neoteric new-fashioned newfangled prevailing prevalent up-to-the-minute with-it old old-fashioned past future ancient antiquated obsolete outdated passe abreast au courant existent extant hot off press in fashion in vogue instant just out mod new red-hot today topical ultramodern up-to-date voguish with it à la mode ad hoc already at this moment begun being coeval commenced contemporaneous even now for the time being going on immediate in duration in process just now modern nowadays prompt started under consideration hot off the fire hot off the press latter newborn the latest young distant away previous absent far former earlier preceding futuristic advanced revolutionary ahead of its time nontraditional twenty-first century timely cutting edge dashing expedient fashionable fitting happening hot opportune popular suitable trendy brand-new state of the art all the rage faddish in-thing newest out-of-date existing synchronous coetaneous coexistent synchronic succeeding straightaway forthwith directly immediately instantly first off here and now in a moment momentarily on the double promptly pronto right away soon PDQ any more at once at the moment at this time in a minute in nothing flat instanter like now right now these days this day eventually later shortly anon before long before you know it by and by down the line down the pike down the road in a short time pretty soon without delay never presently nonce present moment the time being this time more modern more present more recent Today
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