[Anchor Lead]Sometimes, when you purchase books or movie tickets, some free gifts come along. Marketing strategies offering these free gifts, known as "goods", are being proven effective. Let's find out more.[Pkg]At a movie preview, viewers first stop by a section giving out free gifts. The gift is a small poster of the male and female leads. But it is a specially meaningful souvenir for movie fans.[Soundbite] Choi Bo-kyung(Movie Viewer) : "First of all, they're memorable. These goods make me remember the movie more, compared to when I remember it only in my mind."Ranging from photos to postcards and mobile phone cases, movie-related promotional goods are enjoying great popularity among film buffs. In particular, independent films, faced with a lack of a budget and marketing obstacles, are actively using promotional goods to attract viewers. [Soundbite] Yoo Hyun-taek(Film Importer) : "It helps boost viewers' satisfaction with movies. It can also naturally create promotional effects on social media before the premiere of movies."Bookstores are also joining the promotional goods market. Readers especially like goods on their favorite authors or book covers.[Soundbite] Kwon Da-bin(Bookstore Customer) : "Sherlock and Demian. I always purchase goods on Hermann Hesse. I want to buy them, since I am his fan and the goods are pretty."By linking art products with fans' affection, goods marketing is establishing itself as a new trend in the cultural industry.
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