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New LG phone offers cinema quality viewing

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(26 Feb 2017) LEADIN:South Korean electronics company LG has launched the world's first smartphone with a 18:9 aspect ratio at the Mobile World Congress (MWC) technology show in Barcelona.The company says the 18:9 aspect is better for watching movies on the gadget's 5.7-inch screen.STORYLINE:This is the LG G6, launched by the South Korean electronics company at the Mobile World Congress (MWC) technology show in Barcelona.It is the new flagship device from LG, and the company is trying an innovative new design says Juno Cho, Head of LG's mobile business. "The G6 truly stands out as the first smartphone with a larger screen that we are calling for vision. With a full vision display, the G6 will open a new era of immersive viewing experience to users. We look forward to our new approach becoming the mainstream in this market."What makes this device different is the aspect ratio of the display.Most smartphones come with a 16:9 aspect ratio that is also the standard for most television and computer screens.However, the 5.7-inch screen of the LG G6 is thinner and longer with a 2880x1440 pixel resolution which makes it 18:9. Andrew Coughlin, LG Business Leader, Mobile Communications says they are responding to consumer demand. "And with multi-tasking becoming more common as more people do more things at the same time it's natural that consumers want their smartphone screens to be bigger especially when it comes to using social media, watching videos or playing games, the bigger screen provides more convenience and greater immersion. It simply doubles the pleasure of the experience. The LG G6 is a 5.7 inch display phone that provides new visual experiences to consumers and caters to their needs."The G6 will have a 5.7-inch screen, though the size of the phone itself is about the same as last year's 5.3-inch G5. LG achieves this partly by adopting an 18:9 aspect ratio, meaning the display's height is twice the width. The tallest phone displays typically max out at 16:9. When held horizontally, the G6 offers a wider image than regular high-definition TV, but it's not as wide as what most movie theaters offer.Vittorio Storaro, an Oscar winning cinematographer, is a fan of the 18:9 format. "I see the Leonardo Da Vinci 'Last Supper' in Milan, such a great emotion. It was so perfect in equilibrium. So I ask the measurement of the painting. And it was exactly 2:2:1, 18 by 9. I dream it, that cinema will use this perfect composition (18:9) and that it will be the only one".Storaro won academy awards for cinematography for 'Apocalypse Now', 'The Last Emperor,' and 'Reds'. In addition to being a better format for some movies, LG also says that the thinner dimensions allows people to handle the device with one hand, even with a 5.7-inch screen.Samsung's fiasco with its fire-prone Note 7 phone has pushed its rival LG to take additional precautions with its new smartphone.Samsung recalled millions of Note 7 phones after dozens overheated and caught on fire. Samsung blamed numerous problems with its batteries and announced tighter quality controls and more rigorous testing.Andrew Coughlin, LG Business Leader, Mobile Communications says safety is a major concern for consumers. "Consumers have become very aware of the smartphone safety issue, so we have taken extra safety measures for G6. To guarantee battery reliability we have reinforced the testing process to evaulate different factors such as penetration, shocks and falls and when it comes to battery reliability LG employs standards that surpass international levels."LG has a tiny share of a worldwide smartphone market dominated by Apple and Samsung. LG didn't gain significantly following the Note 7 recall.LG didn't announce prices and release dates.You can license this story through AP Archive: http://www.aparchive.com/metadata/you... Find out more about AP Archive: http://www.aparchive.com/HowWeWork

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AP Archive 4083059 d528a4fe85121116de231f0716f9451c HZ Spain MWC LG Launch Barcelona Spain Western Europe Arts and entertainment Academy Awards Technology Business Media
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