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PepsiCo and Frito-Lay CMOs Talk Super Bowl Strategy | Forbes

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Utilizing the Super Bowl as a platform, Seth Kaufman of PepsiCo, sees an opportunity to connect with consumers in a major way. Subscribe to FORBES: ...

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Forbes Forbes Media Forbes Magazine Forbes Digital Business Finance Entrepreneurship Technology Investing Personal Finance PepsiCo Frito-Lay CMO Super Bowl Strategy Seth Kaufman
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