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Taking on the BigCos: Rethinking Categories With A Clean Slate

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At the NewCo Shift Forum earlier this year, Bill Kanarick, CMO, SapientRazorfish, hosted a conversation with Kara Goldin, Founder & CEO, hint, Inc., and Tina Sharkey Co-Founder & CEO, Brandless. Goldin and Sharkey had just delivered overviews of their companies, which you can find here (Hint) and here (Brandless). In the ensuing conversation, Kanarick focused his questioning on how best to be a startup in a massive category like beverages or consumer packaged goods. Their answer? Start with a clean slate. More in the video and transcript below. https://shift.newco.co/taking-on-the-...


3-6-17 Tina Sharkey Brandless Hint Hint Water Kara Goldin Consumer CPG Packed Goods Consumption NewCo NewCo Shift Forum Forum
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