Media coverage of social issues in a rural atmosphere is staggeringly limited. The Rural India Project, a rural stroytelling initiative, brings to light the relevance of sharing stories from rural India and how we are losing touch with a culture and heritage that finds itself at a crossroads with technological advancements.The Rural India Project (TRIP) is a rural storytelling initiative by a group of students from the School of Communication, Manipal University.Storytellers of The Rural India Project research and take up stories originating in the countryside. Lamenting the lack of mainstream attention to issues pervading the local sphere, TRIP highlights local issues, fading practices and stories of human interest. By travelling to the farthest corners of the country, TRIP tries to explore and discover the facets of rural India that make it diverse and unique.With a significant amount of population residing in villages, TRIP advocates for the opportunities to bring their voices to the forefront of National News. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx