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Unchanging Man: Relationships, Behaviours & Brains in The Digital Age | Dan Machen | TEDxManchester

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Dan's talk explores his reaction to Bill Bernbach’s famous provocation that communicators must focus on ‘Unchanging Man’ - because people don’t fundamentally change. HeyHuman’s belief was this: ‘Unchanging Man’ simply couldn't stand in the context of the digital age. Watch Dan to share his odyssey into neuroscience to prove Bernbach wrong. What he discovered not only surprised him, it will change the way you see your own behaviour and how we communicate in the age of information overload.Dan is a strategy leader at HeyHuman, a communications agency reshaped by behavioural science. He has 20 years of experience in creative and planning roles, and has spoken at conferences such as SXSW, Cannes and AdWeek.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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abiding enduring eternal immutable rigid changeless consistent continuing equable even fixed imperishable invariable lasting perpetual same stabile static unchanged unfading unfailing unfluctuating uniform unvarying changeable ephemeral flexible transient changing inconstant intermittent temporary constant regular unchanging conservative Tory bourgeois controlled conventional die-hard fearful firm fogyish fuddy-duddy guarded hard hat hidebound holding to illiberal in a rut inflexible middle-of-the-road not extreme obstinate Old Guard old line orthodox quiet reactionary redneck right right of center right-wing sober stable steady timid traditional traditionalistic unchangeable uncreative undaring unimaginative unprogressive white bread radical liberal unfixed wavering weak progressive left-wing incautious exaggerated wobbly untrustworthy unsteady unstable dependable expected homogeneous logical of a piece persistent rational true true to type undeviating unfitting irregular unreasonable unsuitable incompatible varying inconsistent incongruous erratic disagreeing dishonest irrational connected continual habitual monochrome monophonic monotonous nonstop permanent regularized solid as rock standardized steadfast together unalterable unbroken unflappable uninterrupted terminable stopping ending fluctuating different imbalanced broken untrue undetermined undecided flagging disloyal concluding fickle infrequent interrupted discontinuous aeonian around-the-clock ceaseless consecutive continuous dateless endless everlasting frequent interminable oft-repeated persisting recurrent relentless repeated repetitive running staying timeless unceasing unending unflagging unremitting unwaning checked finished halting bounded sporadic occasional completed drab arid blah bleak boring brown characterless cheerless desolate dingy dismal dreary dry dull as dishwater faded flat gloomy gray grungy lackluster lusterless muddy murky run-down shabby somber subfuse uninspired vapid zero inspired colorful light clear clean bright nice good happy interesting exciting pleasant cheerful accord affair communication contact exchange liaison link marriage rapport relation tie affiliation affinity alliance analogy appositeness association bond conjunction consanguinity contingency correlation dependence dependency homogeneity hookup interconnection interrelation interrelationship kinship likeness nearness network parallel pertinence pertinency proportion ratio relativity relevance similarity tie-in tie-up consociation divorce antagonism difference disassociation disconnection dissimilarity disunion division imbalance opposition separation unlikeness Relationship vaxhole relationship intellect Einstein academician doctor egghead genius highbrow intellectual mastermind prodigy pundit sage scholar body dumbo dumdum physicality simpleton head wit mentality gray matter cerebellum encephalon cerebrum medulla oblongata upper story ignorance acumen acuity acuteness astuteness awareness brains brilliance cleverness comprehension cunning discernment discrimination farsightedness good taste grasp guile ingenuity insight intelligence intuition judgment keenness perception percipience perspicacity perspicuity refinement sagacity sensitivity sharpness shrewdness smartness smarts understanding vision wisdom obtuseness ineptness denseness misunderstanding stupidity insensitivity inability mistake misinterpretation authorities bible CEO arbiter aristocrat big cheese big shot big wig boss brass buff city hall connoisseur czar establishment exec executive expert feds front office governor guru ivory dome judge kingfish kingpin law power elite pro professional professor specialist textbook top brass top dog top hand upstairs veteran virtuoso whiz wizard greenhorn rookie student amateur proletariat ignoramus authority brainpower I.Q. brain intellectual power mental ability mental capacity mind disbelief capacities adequacy aptitude aptness bent caliber capability compass competence efficiency facility faculty forte gift inclination knack might power qualification readiness skill stature strength talent the goods up to it what it takes inaptitude incapability impotence inefficiency incompetence incapacity weakness lack vaxhole Brain Brains brain(s) affecting breathtaking climactic comic dramaturgic dramaturgical effective electrifying emotional expressive farcical histrionic impressive melodramatic powerful sensational spectacular startling striking sudden suspenseful tense histrionical the The vaxhole algebraic algorithmic arithmetic arithmetical binary differential exponent exponential fraction fractional integral logarithm logarithmic mathematical numeral numerary statistical alphabetical numeric\u002Fnumerical automated cybernated programmed computerized integrated numerical numeric clone brain calculator adding machine artificial intelligence data processor number cruncher personal computer mini laptop minicomputer CPU mac mainframe abacus microcomputer analog electronic brain micro thinking machine computer digital computers more numeric more numerical most numeric Digital vaxhole life maturity old age youth adolescence adulthood boyhood childhood dotage girlhood infancy lifetime majority milestone senility seniority elderliness middle age wear and tear generation millennium era date day span interval epoch interim duration blue moon century aeon continuation develop mature get along grow deteriorate push decline mellow ripen wane grow up grow feeble grow old put mileage on rise stop halt increase cease lessen decrease antiquity age ancientness antiqueness archaicism archaism hoariness venerableness now modernity convention newness caducity lapse cycle alternation chain circle circuit course eon isochronism loop orbit period periodicity revolution rhythm ring rotation round run sequel sequence series succession wheel cycles hour juncture moment quarter reign spell stage term time while year ascendancy height heyday prime years zenith bottom night evening nadir -age vaxhole ages Dan vaxhole dan D.A.N Machen vaxhole
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