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Virat Kohli strikes Rs 100-crore deal with Puma

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Virat Kohli has become the first Indian sportsperson to sign a Rs 100-crore endorsement deal with a single brand. The Indian cricket captain has struck an eight-year deal with sports lifestyle brand Puma worth about Rs 110 crore. Kohli is now set to join the likes of Jamaican sprinters Usain Bolt and Asafa Powell, and footballers Thierry Henry and Oliver Giroud - among others - as a global ambassador for the brand.

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business news economy news economic times ET Markets Virat Kohli Puma Kohli endorsement Puma Virat Kohli 100-cr Puma deal Economic Times Video
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