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Why we fail and how we stand up afterwards | Katherine Milkman | TEDxPenn

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Katherine Milkman has become successful figuring out what exactly makes all of us fail. More particularly, she looks at what produces self-control failures -- such as undersaving for retirement, exercising too little, or eating too much junk food -- and how to reduce these failures. Want to motivate your employees or customers? Milkman, who identified and coined the term “the fresh start effect”, studies how to design interventions that can do just that.Named one of the top 40 business school professors under 40 by Poets and Quants, Katherine Milkman is a professor at the Wharton School and a Princeton/Harvard alumna, having consulted for numerous companies including the American Red Cross and Google. Her research has been published in leading social science journals and featured in The New York Times, NPR, The Wall Street Journal, and Forbes, among other media outlets.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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