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YouTube Overhauls Ad Strategy

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Alphabet Inc's YouTube said on Thursday it would place ads on videos only if they reach 10,000 views as it tries to weed out channels that make money by stealing content from other sources. The video streaming service also said once a video channel crosses the threshold, it would review the content to see if it qualifies for the placement of ads. Google has come under intense scrutiny for ads appearing alongside videos on YouTube carrying homophobic or anti-Semitic messages recently, forcing a number of companies to suspend their digital ads on the video streaming service. The company vowed an overhaul of its practices last month, saying it has started an extensive review of its advertising policies.http://feeds.reuters.com/~r/reuters/e...http://www.wochit.comThis video was produced by YT Wochit Tech using http://wochit.com


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